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Brightline electrician at work on a panel

About Brightline Electric

Portland-owned, safety-obsessed, and committed to tidy, code-perfect work since 2011.

Brightline Electric founder in the workshop

Built on Clean Work and Straight Answers

Brightline Electric was founded in 2011 by Dana Whitfield, a master electrician who spent a decade wiring custom homes and got tired of watching corners get cut behind drywall. The idea was simple: do the kind of electrical work you'd want in your own house, and never make a homeowner guess what they're paying for.

What started as one van and a label maker has grown into a team of nine licensed electricians — but the habits haven't changed. Flat quotes before work starts. Drop cloths at the door. Every circuit tested, every panel labeled, every question answered in plain English.

Portland's housing stock is our specialty: we've rewired hundred-year-old craftsman homes, brought mid-century panels up to code, and readied hundreds of garages for EVs. Whatever era your home is from, we'll meet it where it is — and leave it safer than we found it.

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Our Core Values

Safety First

Electrical work is unforgiving of shortcuts. We follow code to the letter, pull permits when they're required, and test every circuit twice before we sign off.

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Transparency

No hourly meter running, no surprise line items. You get a flat quote up front, options explained honestly, and a walkthrough of exactly what we did.

Craft

Straight runs, labeled breakers, patched walls, swept floors. The parts you see and the parts you don't get the same level of care — guaranteed for 5 years.

Kind Words

★★★★★

"They installed our EV charger two days after we called — permit, rebate paperwork, everything handled. The electrician even labeled the new breaker and showed us the app setup. Effortless."

Maya Okafor
Homeowner, Hawthorne
★★★★★

"Our 1926 craftsman still had knob-and-tube in half the walls. Brightline rewired the whole house in a week, patched tidily, and the flat quote never moved. Worth every penny for the peace of mind."

Tom & Rachel Nguyen
Homeowners, Irvington
★★★★★

"Half our café went dark on a Saturday morning. Their emergency electrician was here in 40 minutes, found a failed breaker, and had us pouring coffee again before the brunch rush. Incredible service."

Priya Raman
Owner, Alberta Street Café
Portland craftsman home glowing warmly at dusk

Ready to Brighten Things Up?

Get a free, no-obligation estimate today. We respond within 30 minutes during business hours.

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